To attract and retain the audience, good content focuses to drive profitable customer action.
Content must be valuable and relevant that connects with the right segment of the audience. But, there is always a time in a year when every established company, start-up, or Tech Companies runs out of the content ideas because of the boatload of repetition of contents. Then it became difficult for the companies to come up with an engaging and exclusive topic.
Following ways will help you to never get out the content ideas:
- Niche titles to fit your topic
- Ask your audience
- Learn from the peers
- Use your social media analytics
- Use a content Research tool, like Buzzsumo
- Create marketing personas
- Follow the latest trends
Niche titles to fit your topic: This will work as a standalone strategy and also help in to grab the reader’s attention at first reading. After some brainstorming from scratch, this strategy will help you to come up with stronger and niche titles of existing or new topics.
Ask your audience: It is always a favourable strategy to ask the interest of your audience by posting the question on all your social media profiles. Questions can be posted in two forms first is ‘open-ended’ questions, in case you have no idea about your audience interest and second is to create a poll, in case you have a rough idea of your audience interest, then better to give a list of few questions. (as given in the below figure.)
Learn from your peers: It is always great to learn from your industry peers. Look at the pages in your industry, with the same target audience, if it works for them, then definitely, it will work for you. Always keep yourself updated.
Use your social media analytics: Social media analytics will help you to know your audience’s likes in the context of content writing. What you will be required to do is to study the top-performing posts and re-create them. This year when people are stuck with COVID 19 are taking full advantage of learning social media analytics and sharing the content on different platforms. For example “Ways to express gratitude towards COVID Warriors”, “Financial crisis during a pandemic” etc.
Use a content Research tool, like Buzzsumo: This is one of the most used content research tools which will help you to search keywords. For example, if you type social media marketing, and in response, Buzzsumo will show you the most shared content relevant to the searched keyword.
Create marketing personas: Marketing personas will give your ideas on what content to be shared on social media. Creating a marketing person will help you to have a better understanding of your core audience’s goals and challenges.
Follow the latest trends: This strategy will help you to keep a close watch on the latest trends on social media. Following the latest trend will help you to get a general sense of the types of content to post on the Digital marketing platform.
Following these strategies will help you to generate ideas of writing content from scratch and also to modify the existing topics.
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